The Four Questions (continued)...

It's important to consider how the website site will integrate with existing work flow in order to maximize it's effectiveness.

Who can't live without what I have to offer?
The more specific you are about describing exactly who you are, what you do, and where and how you do it, the more likely you are to connect with those people who have an urgent and compelling need for your product or service.  Generic statements that sound like they were generated by a corporate robot are a real turn off.  They will also drive you to the bottom of the search engines.  You'll need to be exposing what is unique about you, and to find the words, images, and videos that are used to differentiate yourself. Don't be afraid to be a little quirky as long as you are staying within accepted boundaries for your target audience.

Viral marketing is about providing information that is fun to send to friends. We've got some ideas, - let's talk!   back...